Insights

What Your Ministry Needs to Know About Leveraging User Research Data

“How do I turn all my ministry’s raw data into something usable? How do I organize and store it? Do I need to be able to refer back to it once my user research is complete?” We’re going to answer these questions and more. But we have two caveats: We’re going to assume you already […]

How to Pitch a Comprehensive Strategy to a Reluctant Board

Most projects don’t require board level or top leadership approval. When they do, it’s because they’re ambitious and require strategic decisions and/or exceptional funding. And because the stakes are high, boards can be cautious or downright reluctant to proceed. Let’s talk about how to get past this reluctance to approval because chances are you’ve been […]

Why You Should Stop Building Websites (And What You Should Do Instead)

It’s a familiar story: After months of working with designers, content writers, and members of your own team, your new website has finally launched. It’s spiffy and new. It’s got the bells and whistles. It’s ready for droves of new users. Success! Not so fast. Over time you hear complaints from users who are struggling […]

Why Now is the Right Time to Innovate (Yes, During a Pandemic)

When COVID-19 took hold in the U.S. back in March 2020, few of us understood how long and profound the impact would be. We’ll lock down, flatten the curve, and be close to normal by summer. We weren’t worrying about how to innovate during a global pandemic at that early stage. Ha! My home state […]

Alpha and Beta Testing During App Development

App development should include thorough testing at every stage of the development process. Alpha and beta testing, in particular, help ensure that the app not only functions as it should but that it can also handle unpredictable behavior.

The Value of On-Site Discovery Meetings

On-site discovery meetings provide the foundation for a successful project. They allow our team to come together with product owners and stakeholders from a client organization to clarify the vision and goals for a project. Together we can make decisions about the work through exercises that will impact the design, usability, and function of a website or app.

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