It’s a familiar story: After months of working with designers, content writers, and members of your own team, your new website has finally launched. It’s spiffy and new. It’s got the bells and whistles. It’s ready for droves of new users. Success!
Not so fast.
Over time you hear complaints from users who are struggling to find what they need. Or your donations drop. Or you realize that the new site hasn’t improved your reach or moved you any closer toward the vision you have for your organization.
What now? Do you go back to the drawing board and plan another new website?
We think there’s a better way.